From her earliest days in her family’s Italian deli, Gina DiBitetto learned the true meaning of hard work. At just seven years old, she was slicing salami alongside her father and counting back change without the help of a register. These early lessons in grit, focus, and perseverance shaped the entrepreneurial spirit that would define every chapter of her life, from working in restaurants to opening her first salon at the age of 26.
But behind every milestone was a deeper calling: a gift for transformation. Even as a child, Gina felt an instinctive connection to hair, beauty, and the profound impact they could have on someone’s sense of self. For her, it was never just about cutting hair; it was about restoring confidence, self-love, and personal power.
Though she studied finance and business, Gina couldn’t ignore the magnetic pull of beauty. “I realized in that moment, this is what I was meant to do,” she recalls. Trusting her intuition, she stepped away from a corporate career to pursue her passion full-time. Within months, she was as busy as her mentor, and within five years, she opened her first salon.
That leap of faith became a guiding principle in her life: trust your gut, even when the path ahead feels uncertain.
Over the years, Gina built multiple thriving businesses, including restaurants, salons, and beauty ventures, while mentoring young stylists and fostering communities. She discovered her greatest joy wasn’t just in creating beauty for her clients, but in empowering others, nurturing talent, and building cultures where artistry and service could flourish.
Yet Gina’s vision extended beyond her salons. She dreamed of creating a luxury haircare line that embodied her core beliefs: empowerment, intuition, myth, and the transformative ritual of beauty. From that dream, Mythologie was born. It is a crystal-charged, goddess-inspired haircare line designed to nourish both hair and spirit.
Mythologie is more than just shine, strength, or softness. It is about connection. Each product is infused with intention, blending natural ingredients, luxury formulations, and mythological storytelling. Inspired by timeless goddesses, symbols of independence, strength, and grace, Mythologie helps every woman discover her own reflection of power and beauty.
As Gina often tells her daughters and her team: “Not being successful is not an option. If you love yourself and believe in yourself, you can do anything.” That spirit of self-belief and empowerment is infused into every bottle of Mythologie.
This line is more than haircare. It is about believing in yourself, trusting your intuition, and embracing the goddess within. Mythologie is my way of sharing the resilience, beauty, and strength I have discovered in my own journey, so that every woman can feel radiant, powerful, and unstoppable.